Insights

Solar marketing ideas you can act on

Practical guides, industry analysis and campaign playbooks for solar PV companies looking to grow beyond referrals.

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Digital MarketingAugust 2026 · 5 min read

Why Solar Companies Are Losing Leads to Competitors Who Post More

The solar buyer's journey starts online months before they call anyone. If your competitors are showing up in search and social — and you're not — you're invisible at the most critical moment.

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Content Strategy7 min read

The 5 Types of Solar Content That Actually Generate Leads

Not all content is equal. Installation videos, ROI calculators and customer testimonials consistently outperform generic 'solar is great' posts. Here's what to create and why.

Paid Advertising9 min read

How to Set Up a Google Ads Campaign for Your Solar Business

A step-by-step guide to launching your first geo-targeted Google Search campaign for solar leads — without wasting budget on irrelevant clicks.

Industry Insights6 min read

Solar PV in India: Why the Next 5 Years Belong to Digital-First Installers

With government subsidies expanding and electricity costs rising, demand for solar is accelerating. The companies building digital trust today will capture a disproportionate share of this growth.

Case Study8 min read

From Referral-Only to 40 Inbound Leads a Month: A Solar Installer's Journey

One residential installer's story of building a digital marketing channel from scratch — the mistakes, the wins, and what the pipeline looks like 12 months later.

Lead Generation6 min read

What Makes a Solar Landing Page Actually Convert

Most solar websites are beautiful brochures with terrible conversion rates. Here's what to change — above the fold, in the form, and in the follow-up sequence.